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Adidas works with smart contact lens developer Mojo Vision


Verizon-sponsored La Liga FIFA Esports Challenge scores 4.6 million views


Andrew Cohen

More than 6,300 American fans took part in last year’s inaugural La Liga All-Star Gaming Challenge, according to new data shared by the Spanish soccer league. La Liga has partnered with Verizon to host the FIFA Esports Tournament in an effort to engage with the Hispanic-American gaming community.

The esports tournament platform Boom.TV hosted the gaming challenge, which had 4.6 million video views and 190 million impressions across 6.4 million minutes of content streamed. Players were able to stream and play FIFA against La Liga players such as Luis Suárez, João Félix, Sergiño Dest, Diego Lainez and Hector Herrera, as well as USWNT star Allie Long.

The event began in May with online showcases held for fans based in San Diego, Houston, San Antonio, Dallas, Chicago, Miami, New York and Los Angeles. It ended in October with eight players invited to a final at La Liga headquarters in Madrid. Fans also received VIP tickets to an Atlético de Madrid vs Real Betis match, a visit to Real Madrid’s Santiago Bernabéu stadium and the opportunity to meet former La Liga players.

“Verizon, in partnership with LaLiga, has harnessed the power of gaming within the Hispanic community and brought together fans who share a love for the FIFA video game,” said Mark Chang, director of sponsorship and partners at Verizon, in a statement.