May 24, 2022
PRESS RELEASE
Apple unveils new Apple Watch Pride Edition straps
A new Shot on iPhone pride campaign will launch in June
CUPERTINO, CALIFORNIA To celebrate Pride Month in June, Apple is releasing two new Pride Edition bands with vibrant Pride watch faces to support the global LGBTQ+ community and the equality movement. This year’s Sport Pride Edition loop features a color gradient with the word “pride” woven directly into the band. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and personalities from the global LGBTQ+ community.
Apple is proud to build on its longstanding support of LGBTQ+ advocacy organizations working to bring about positive change, from Encircle, an organization that provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the largest suicide prevention and crisis intervention organization for LGBTQ+ youth. Apple also supports other advocacy organizations, including Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL. Now in its seventh year, Apple Watch Pride Edition watch straps and faces exemplify how the company supports, supports and is proudly comprised of the LGBTQ+ community.
Pride Edition Sport Loop
Members and allies of Apple’s LGBTQ+ creative community were inspired to deliver a new expression of pride through this unique design. Using the comfortable, durable and adjustable Sport Loop design, Apple used a new technique to remove several of the double-layered nylon woven textile loops on the strap to reveal the word “pride” in a cursive style inspired by the original “hello” . greeting — displayed on the first Macintosh in 1984 — giving the word a new three-dimensional appearance.
The team designed a color gradient that incorporates the original rainbow colors with those taken from various pride flags, including light blue, pink and white, representing transgender and non-conforming people. gender, and black and brown, symbolizing black and Latino communities. The colors also represent those who are living with or have died of HIV/AIDS.
Pride Threads Watch Face
Inspired by several pride flags, this new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement. Mirroring the woven loops of the Sport Loop, each vibrant strand of yarn contributes to the overall composition of the watch dial. The colored wires move when the Apple Watch’s digital crown is turned, the screen is touched, or the user’s wrist is raised. Apple is also including a new App Clip feature in the band’s packaging to give customers an easy and convenient way to immediately access the new matching watch face.
Pride Edition Nike Sport Loop
A new Nike Sport Loop Pride Edition celebrates the full spectrum of the rainbow and features a Nike Bounce face matching the colors of the rainbow that accompany the new band. With Nike’s Be True collection, the Sport Loop pays homage to people who develop sport for future generations and inspire others to experience the joy of being authentically themselves. Be True is part of Nike’s broader commitment to the LGBTQ+ community, which focuses on recognition, advocacy, inspiration and education.
A new blow to the iPhone Pride campaign
From Harvey Milk Plaza in San Francisco to Paulista Avenue in São Paulo, the Shot on iPhone pride campaign will feature images from an illustrious group of intersectional creatives, celebrating current queer pioneers at locations of historical significance to the LGBTQ+ movement. Coming soon to @apple on Instagram, the series will feature work by photographers Ryan McGinley at the Stonewall Inn in New York; Evan Benally Atwood at Window Rock, Arizona; Meinke Klein at The Homomonument in Amsterdam; Caia Ramalho on Paulista Avenue in São Paulo; Lydia Metral at Plaza de Chueca in Madrid; and Collier Schorr at Harvey Milk Plaza in San Francisco, with Baobei.
Price and availability
- The Pride Edition Sport Loop and the Nike Pride Edition Sport Loop are available for $49 (WE).
- The new Pride Edition wristbands can be ordered today from apple.com and the Apple Store app, and will be available in Apple Stores starting May 26. The Nike Sport Loop Pride Edition will also soon be available on nike.com.
- The new Pride watch face will be available today and requires Apple Watch Series 4 or later running watchOS 8.6, and iPhone 6s or later running iOS 15.5.
- The Pride Edition Sport Loop and the Nike Pride Edition Sport Loop are compatible with any Apple Watch.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – deliver seamless experiences across all Apple devices and provide users with groundbreaking services including the App Store, Apple Music, Apple Pay and iCloud . Apple’s more than 100,000 employees are dedicated to making the best products on earth and leaving the world a better place than we found it.
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Apple
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Apple
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