Real Madrid and Cisco, a leader in enterprise networking and security, have announced a multi-year global partnership in which they will deploy Europe’s largest Wi-Fi 6 stadium network to date, which will make the stadium Santiago BernabÃ©u one of the most technologically advanced sports stadiums. locations around the world.
As the Club’s official technology partner, Cisco will equip the Santiago BernabÃ©u stadium with an end-to-end deployment of its cutting-edge technology, all underpinned by a single, converged and intelligent Cisco network.
The 85,000-capacity multipurpose stadium will feature the latest Wi-Fi 6 technology for connectivity to provide the ultimate fan experience. More than 1,200 Wi-Fi 6 access points at the Santiago BernabÃ©u Stadium will provide faster speeds for more immersive experience apps, as well as greater bandwidth and reliability than the previous Wi-Fi standard .
Stadiums using Cisco Wi-Fi 6 technology have seen record levels of data traffic and fan consumption, consistently reaching never-before-seen levels of engagement at the world’s biggest sporting events.
“Thanks to this collaboration agreement with Cisco, a leader in connectivity and content management, the new Santiago BernabÃ©u stadium ensures that it can take data, voice and video to any point and thus guarantee the widest range of services and an unparalleled spectacle in the world of football,” said Emilio ButragueÃ±o, director of institutional relations at Real Madrid CF.
Optimized experiences and operations
One of the most successful and celebrated clubs in the world, Real Madrid is widely recognized as a global leader in sporting innovation, with millions of supporters spread across the globe. Through this partnership, Real Madrid will not only leverage the full range of Cisco solutions – from enterprise networking and security to data center, digital signage and more – but also its expertise. working alongside the biggest sports organizations, leagues, teams, and venues around the world.
With a single, converged Cisco network that is inherently secure, fast and reliable, Real Madrid will be able to improve gaming operations and deliver unparalleled and innovative experiences to its fans on-site and around the world. .
More than 1,000 screens powered by Cisco’s end-to-end IPTV solution, which combines high-definition video streaming with state-of-the-art digital signage, will enable the Club to generate additional revenue, fan activation and engagement across the complex.
“Real Madrid are one of the crown jewels of football,” said Wendy Mars, President of Cisco EMEAR. âWe are thrilled to add a club with such a rich history to Cisco’s global sports partnership portfolio and look forward to uniting the collective power of our two global brands to create a more connected and inclusive future for the sport.
Today’s announcement builds on an existing relationship between the two organizations, as Cisco solutions have served as the technological foundation at the Santiago BernabÃ©u stadium for many years. The expanded partnership will allow Real Madrid to further cement its reputation as a global innovation leader and leverage Cisco’s experience and expertise to ensure the world-class arena remains at the forefront of technology for years to come.