Home Madrid education Future leaders 2021: Sonia Abbas (Spain) | Characteristics

Future leaders 2021: Sonia Abbas (Spain) | Characteristics


Distribution and Sales Manager, Begin Again Films

  • Studies in journalism and cinema at Rey Juan Carlos University in Madrid
  • Joined Begin Again Films in 2016
  • Attend your first Cannes market on site in 2021

After studying cinema at university, Abbas still co-hosts a radio show on cinema in his spare time. His daily job, however, is to make sure independent cinema reaches theaters and audiences.

Abbas joined Madrid-based sales and distribution company Begin Again Films in 2016, and was promoted to her current role three years ago. With its all-female team led by Gloria Bretones and a business model that combines distribution and sales, Begin Again aims to expand its international presence and will be present in Cannes in full force this year, with Abbas joining the partners.

They have their eye on new talent and Latin American cinema after managing titles including Song without a name by Melina Leon (Directors’ Fortnight, 2019) and Once again by Romina Paula, laureate of the Horizontes Latinos section of San Sebastián. A turning point for the company was the Spanish documentary The year of discovery, winner of the 2021 Goya Prize for Best Documentary and Best Film at the Mar del Plata Film Festival in Argentina, acquired at the development stage.

“These are tough times for theatrical distribution, but we have used the lockdown to rethink our strategies,” Abbas said. “One of them was to create an association called Próxima, with other small and medium-sized distribution companies in Spain, to push for a greater presence in the media and in education in order to nurture future audiences. . “

Contact: [email protected]ginagainfilms.es


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