New Delhi: Hero Vired, India’s premium EdTech company for professionals and aspiring higher education, today announced its appointment as official knowledge partner for LaLiga in India. Based in Madrid, LaLiga is Spain’s premier league soccer league and one of the most popular professional sports leagues in the world. The two-year deal will make Hero Vired the exclusive knowledge partner for all LaLiga events in India during the period, including the upcoming eLaLiga Amateur Challenge which will be held for the first time in India.
As an Exclusive Knowledge Partner, Hero Vired will offer 25 selected LaLiga fans access to Hero Vired programs. Fans will be selected based on various competitions and engagement activities that will run throughout the year. In addition, all Hero Vired learners and their family members will have access to LaLiga football workshops and masterclasses run by professional LaLiga coaches. Additionally, Hero Vired will provide access to LaLiga scouting sessions with professional LaLiga coaches, scholarships for LaLiga Football Schools (LLFS) enrollment and free trials. Hero Vired learners and their families will also be able to take advantage of a 30% discount on quarterly / annual membership at any LLFS site in India. Taking learning from the field, Hero Vired will also host a Football Clinic which will be produced and curated by LaLiga Football experts and certified league coaches.
Commenting on the partnership, Akshay Munjal, Founder and CEO, Hero Vired said, “Sport is an integral part of life in India. Being the first Indian edtech company to partner with the world’s biggest football league, LaLiga, is a matter of pride for us. For us, sport is a relevant format because it helps us to expand our audience in a phenomenal way. We believe this will allow us to penetrate deeper into the country.
At Hero Vired, we strive to build partnerships and take advantage of opportunities that bring the best-in-class experience. Esports is rapidly gaining popularity in India, and our exclusive partnership with the eLaLiga League and Challenge creates an opportunity to bring global learning and opportunities to Indians and Hero Vired learners. Having set a new benchmark for partnerships, we look forward to partnering with companies of the same caliber in the future. “
To participate in the eLaLiga Amateur Challenge in India, participants will need to register through the Hero Vired app to access the eSports competition in the country. The winner will be awarded an all expenses paid “Money Can’t Buy Experience” trip to Spain, which will include flights, accommodation, restaurants, stadium tour, visit to the winner’s choice of football fan club, the guided tour of the museum, access to exclusive restaurants, city tour and tailor-made experience for themselves with a plus.
Speaking about Hero Vired and the partnership, Jose Antonio Cachaza, General Manager of LaLiga India, said: “Fostering a learning environment has always been important to us at LaLiga because we know that games are not just played on the ground. We are delighted to partner with a young and dynamic company like Hero Vired to further our commitment to developing Indian football. We look forward to sharing our expertise in European football with millions of young Indians through this association ”.
Fernando Morientes, La Liga Ambassador, said: “The most important thing for anyone who wants to be successful in their career, regardless of their field or sector, is openness to constant learning. Even after more than 20 years as a soccer player, I have found myself constantly improving and honing my skills to meet changing demands. Thanks to this partnership with Hero Vired, LaLiga opens the doors of a new apprenticeship for Indians. Through the expertise of Hero Vired, young football fans in India will also have the opportunity to connect with football and La Liga on a deeper level ”.
According to EY, the eSports industry is expected to grow 46% CAGR over the next four years and streaming platforms are expected to generate the bulk of eSports revenue. 1.5 million players, 85 million viewers, more than 20 broadcasters and several brands, organizers and publishers will collectively define the eSports market in India by fiscal year 2025. Through this partnership, football fans and eSports India will experience closer engagement with one of the world’s top soccer leagues, LaLiga, as well as online learning and skill-building opportunities.