Edtech Hero Vired announced on Thursday that it has been named LaLiga’s Official Knowledge Partner in India.
Based in Madrid, LaLiga is Spain’s premier league soccer league and one of the most popular professional sports leagues in the world.
The two-year deal will make Hero Vired the exclusive knowledge partner for all LaLiga events in India during the period, including the upcoming eLaLiga Amateur Challenge which will take place for the first time in India, according to a statement.
As an Exclusive Knowledge Partner, Hero Vired will offer 25 selected LaLiga fans access to Hero Vired programs, he added.
Fans will be selected based on various competitions and engagement activities that will run throughout the year. In addition, all Hero Vired learners and their family members will have access to LaLiga soccer workshops and masterclasses run by professional LaLiga coaches.
Hero Vired will also provide access to LaLiga scouting sessions with professional LaLiga coaches, scholarships for LaLiga Football Schools (LLFS) enrollment and free trials, the statement said.
Hero Vired learners and their families will also be able to take advantage of a quarterly / annual membership discount at any LLFS location in India.
Taking learning from the field, Hero Vired will also host a Football Clinic which will be produced and curated by LaLiga Football experts and certified league coaches.
“Sport is an integral part of life in India. Being the first Indian edtech company to partner with the world’s biggest football league, LaLiga, is a matter of pride for us. For us, sport is a relevant format because it helps us to expand our audience in a phenomenal way. We believe this will allow us to penetrate deeper into the country, ” Hero Vired Founder and CEO Akshay Munjal said.
He added that eSports are rapidly gaining popularity in India and the exclusive partnership with the eLaLiga League and Challenge creates an opportunity to bring global learning and opportunities to Indians and Hero Vired learners. “Having set a new benchmark for partnerships, we look forward to partnering with companies of the same caliber in the future,” he said.
Jose Antonio Cachaza, General Manager of LaLiga India, said fostering a learning environment has always been important for LaLiga.
“We are delighted to partner with a young and dynamic company like Hero Vired to make our commitment to developing Indian football another step forward. We look forward to sharing our expertise in European football with millions of young Indians through this association, ”he added.
According to EY, the esports industry is expected to grow 46% CAGR over the next four years and streaming platforms are expected to generate the largest portion of esports revenue.
(This story was not edited by Devdiscourse staff and is auto-generated from a syndicated feed.)