07/01/2022 at 19:10 CET
The one who was chief of staff of the presidency of the government of Pedro SÃ¡nchez until last July, IvÃ¡n Redondo, has created his own consulting firm, focused on advising managers in the development of communication campaigns.
As stated in the Official Journal of the Trade Register (BORME), The company is called Redondo y Asociados Consultores PolÃticos y de Estrategia, whose only âsupportâ directors are himself and his partner, Sandra Rudy, with a capital of 3,000 euros.
the The purpose of the new company is to advise, advise and design the strategy of managers and dashboards in their professional field, including “coaching”, image consulting, strategic advice and the development of communication campaigns, as well as communication, advertising and public relations services.
From April 2009, Redondo founded its first limited company, called Redondo y Asociados Consultores PolÃticos y de ComunicaciÃ³n Limited Partnership, according to the Commercial Register, although it is known as the public affairs firm Redondo & Asociados.
It was in September 2017 that Pedro SÃ¡nchez, who had not yet arrived at Moncloa – he would do so in May of the following year -, hired him as an advisor, having however already worked for him during the primaries of PSOE, which SÃ¡nchez won in May of the same year.
Until this moment, IvÃ¡n Redondo was known for his role of adviser to the former president of the Junta de Extremadura Juan Antonio Monago, as well as for his collaboration with the “popular” Xavier GarcÃa-Albiol, when the then candidate for mayor of Badalona launched a controversial election campaign in 2007 in which he promised to “clean” Badalona of irregular immigrants.
Role in the government of SÃ¡nchez
Diploma in Human Sciences and Communication from the University of Deusto, He is specialized in economic information from the Complutense University of Madrid and leading election campaigns for George Washington University.
Before founding Redondo & Asociados, in Madrid, an office from which he advised large companies, companies, employers, associations, as well as various candidates, presidents and governments, tHe worked as a communications consultant in Llorente and Cuenca and was a communications advisor to the office of the President of the National Union of Nurses (SATSE).
In your first term, Pedro SÃ¡nchez appointed him Director of the Office of the Presidency, and also secretary of the National Security Council, and in January 2020, after the formation of the United We Can coalition government, he further expanded his duties.
So, Sanchez land responsible for assuming under his command all assistance services to the president, such as national, institutional and international affairs, communication with citizens, the secretary general of the presidency, the general directorate of economic affairs, the department of national security and the various units of analysis.