BOSTON, August 23, 2021– (BUSINESS WIRE) – Santander Holdings USA, Inc. (“Santander US” or “Santander”) has announced that Laura Burke has been appointed Director of Communications for Santander USA, reporting to Jennifer Mathissen, Director of Marketing for Santander Bank, NA Burke also joins the Santander US management team, led by Santander US CEO Tim Wennes.
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Laura Burke, Director of Communications for Santander in the United States (Photo: Business Wire)
In this role, Burke is responsible for all executive and corporate communications, crisis and issue management, employee communications, brand communications, public relations and social media strategies for the portfolio. companies from Santander in the United States. She will oversee the promotion of Santander’s mission, vision and brand to internal and external stakeholders.
With over 20 years of experience in public relations and corporate relations, Burke joins Santander after working at Prudential Financial, where she was responsible for corporate branding and communications and director of corporate operation of communications. In this capacity, she held corporate-level responsibility for financial, policy and regulatory, crisis, employee and executive communications, as well as financial operations, talent and technology for the communications department. . Previously, Burke was executive vice president of global communications company Edelman and held executive positions at FTI Consulting and Hill & Knowlton.
“I am delighted to welcome Laura to Santander as we enter the next chapter of our growth and transformation,” said Mathissen. “Her financial services knowledge, extensive communications experience, and strategic storytelling ability will help shape our narrative and deepen our relationships with our stakeholders. Under Laura’s leadership, we will expand our efforts to promote the global brand, Santander business and community engagement in the United States market. “
Burke holds a BA in Political Science and Government from Tufts University and an MBA in Finance from the Stern School of Business at New York University.
Bank of Santander, NA is one of the largest retail and commercial banks in the country with $ 89.5 billion in assets. With its head office in Boston, the Bank has approximately 9,200 employees and over 2 million customers primarily located in Massachusetts, New Hampshire, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania and Delaware. . The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, SA (NYSE: SAN) – one of the world’s most respected banking groups with 150 million customers in the United States, Europe and Latin America . It is supervised by Santander Holdings USA, Inc., the intermediary holding company of Banco Santander in the United States. For more information on Santander Bank, please visit www.santanderbank.com.
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