Les Roches appoints new CEO

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Carlos Díez de la Lastra brings 25 years of experience in the higher education sector, the last eight at the head of the Les Roches campus in Marbella, where he established the institution’s leadership in Spain and its expansion abroad. international scale


Les Roches Global Hospitality Education, one of the world’s leading hospitality business schools, has appointed Carlos Díez de la Lastra as Chief Executive Officer. Appointed by the Board of Directors, he will succeed Dr Christine Demen Meier who is retiring. In 3 years at the head of Les Roches, she has achieved many achievements such as the launch of the Spark Innovation Center and the new Master in Hotel Strategy and Digital Transformation.

Considered one of the 150 most influential tourism professionals in Spain, Carlos Díez de la Lastra brings 25 years of experience in the higher education sector, the last eight at the head of the Les Roches campus in Marbella, where he established the leadership of the institution. in Spain and its expansion internationally. Prior to joining Les Roches, Díez de la Lastra was Vice President of Expansion and Managing Director of the European University of the Canary Islands in Spain as part of the Global Network of Award-Winning International Universities.

Carlos Díez de la Lastra has a proven track record of building strong relationships with managers and business people in the industry. He contributes to different expert discussion groups, including the committee created by Turismo Costa del Sol to deal with the challenges of the pandemic and the online education committee of the World Tourism Organization (UNWTO).

He will draw on this vast experience and network to position Les Roches at the forefront of hospitality digitization and innovation, overseeing the expansion of the international Les Roches network now comprising campuses in Switzerland (Crans -Montana), Spain (Marbella) and China (Shanghai) with nearly 3,000 students and a team of 320 employees.

Díez de la Lastra holds a degree in Economics and Commercial Sciences from the Complutense University of Madrid and a Masters in Business Administration-MBA from IEDE. He commented: “I welcome the challenge of leading one of the best educational institutions in the world and succeeding the magnificent legacy of Dr Christine Demen Meier which will allow this promising new stage of Les Roches to start with a solid foundation. We are going through a difficult period, but full of opportunities in the industry. Education will not only act as a springboard for the growth of hospitality and tourism, but also as a renovator of many of its long-standing concepts. I feel lucky to have the opportunity to lead this new stage at world level with Les Roches”.




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