Lionel Messi, Jordan Henderson, Giorgio Chiellini and Alvaro Morata are all the subject of a new campaign for the health and education of children with the support of the UEFA Foundation for Children, with UEFA Champions League sponsor, Mastercard once again teaming up with the organization.
The new campaign will promote sports and educational activities as drivers of change in the UK, Italy and Spain.
Some of the biggest names in sport have partnered with UEFA to deliver this important message, with Mastercard helping to support the campaign.
Here is the full press release from UEFA:
Mastercard, with the support of the UEFA Foundation for Children, has launched a new fundraising campaign in favor of Save the Children. The campaign aims to help children in poverty realize their potential through the power of football, other sports and educational activities, such as literacy and the arts.
The UEFA Foundation for Children will support the initiative in various ways, including monitoring and evaluating the impact of the campaign.
The campaign will include Lionel Messi reflect on how football gave him the opportunities that many children miss in a new video. Messi is joined by some of the best footballers from the UK, Italy and Spain to generate donations and support local children in each of their countries.
Liverpool FC captain and England midfielder Jordan Henderson leads the UK scheme, which aims to help disadvantaged children up to 16 years old access free activities throughout the 2023 summer holidays. Encouraging young people to learn life skills and engage in continuous learning and development is a vital part of Save the Children’s work, and donations from the UK will be used to support 600 families and over 1,000 children in Manchester and North Tyneside.
italian defender Giorgio Chiellini launches next week the campaign to its fans, aiming to raise funds to allow children and young adults from the most disadvantaged neighborhoods in the country to access Punti Luce educational centers. These centers promote free access to educational activities, healthy food and offer a wide range of sports and movement workshops, from football to volleyball to sailing – activities that would otherwise be completely inaccessible to people living in disadvantaged and underserved neighborhoods.
In Spain, international and striker for Club Atlético de Madrid Alvaro Morata mobilizes donations to support 220 children living in poverty and at risk of social exclusion. The holistic program will offer them psychological support while offering them opportunities to play sports and study values and creativity.
Urs Kluser, general secretary of the UEFA Foundation for Children, said: “This generous support from Mastercard will make a big difference for the beneficiaries of this program. This will allow more children in need to grow up healthy, have access to education and sport, and have a chance at a better future.
“At Mastercard, we believe in doing well by doing good. It is vitally important to us that our technology and our networks have a lasting impact,” said Jeannette Liendo, senior vice president of marketing and communications at Mastercard Europe. “We are proud of this initiative and hope that it, along with our outstanding ambassadors, will enable the right resources for the child to reach for the stars.”
Giancarla Pancione, Marketing and Fundraising Director at Save the Children Italy, said: “The number of children and young people living in poverty across Europe has increased dramatically over the past decade. This amplifies educational inequalities and penalizes the future of the most disadvantaged girls, boys and adolescents, who pay the heaviest price. This partnership is a way of joining forces and putting our best resources at their service, in order to realize their potential and build a better future.
Mastercard supports the programs by providing the technology for people to donate to the cause and by matching donations up to €300,000. The campaign is part of Mastercard’s Cause Enablement work, through which it is transforming the world of digital giving to make it easier for charities to connect donors to causes and make seamless giving possible for everyone, everywhere.
Donation widgets will be accessible through the Ambassador links, MasterCard and social media partners, as well as through banner ads on UEFA.com and the Priceless.com editorial. In addition, donations will come from purchases made on the official UEFA club competitions online store at UEFA.com.
Donations can be made via messages from ambassadors, on the official UEFA club competitions online store at UEFA.com, or by clicking on the links via the Mastercard and Save the Children social networks as well as Priceless.com.
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